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Dimoco

Mobile Apps

"In just three years, the revolutionary app store has become the most exciting and successful marketplace for software the world has ever seen," crows Philip Schiller, Senior Vice President Worldwide Product Marketing at Apple, in a press release, referring to the more than 15 billion downloads from the Apple App Store in the past three years.

With these app stores, Apple has laid the cornerstone for a gigantic market. According to research2guidance , the application market will grow to reach a sales volume of about 100 billion dollars by 2015. But what to do when the mobile app suddenly appears in your marketing plan? Lucy Marx advises: „If you give your mobile app the all-important added value, your mobile presence in the app stores will be crowned with success.“

As a mobile marketing agency, we also advise you on how to implement mobile applications as well as the concept and design. We also carry out the programming. Thus, “native applications” are developed entirely for a particular smartphone system and enable full utilization of the device’s functionality. A native app offers maximum performance, optimum usability and is especially recommended for resource-intensive applications. If, on the other hand, you opt for a hybrid app, only a part of the application runs directly on the smartphone. Many areas are displayed via mobile websites in the browser without restricting the all-round experience. The mobile web-display merges smoothly with the design and operation of the native app.

The boundary between native app and mobile web display is set individually depending on the content and the function. Fast-changing content that can only be accessed online anyway is naturally located in the mobile web area. Apps with a strong focus on this type of content (news, social media, etc.) can also reduce the native part to simply opening a mobile web link while starting the menu.

Contact us now for more information and a free cost estimate!


To give you an insight into the DIMOCO portfolio, we would like to present some of our reference projects.