Universal Pictures International Austria

Customer: Universal Pictures International Austria
Media Agency: Mediaedge:cia Austria
Ambient-Media-Spezialist: boomerang Medien GmbH
Service: Bluetooth Marketing
Periode of time: 30th of July – 14th of August 2008

      
Details:   
The mobile marketing agency and boomerang realized a mobile marketing campaign for “Die Mumie – Das Grabmal des Drachenkaisers“. To promote the new movie a content download is offered via Bluetooth at special locations. The advantages of the technology are the contact less communication, the free download and the easy usage for end-customer.
Quote: “We have chosen 15 boomerang-locations to promote the new movie and to reach the urban trendsetter and the communicative target group”, explains Birgit Hawel, Senior Sales Manager of boomerang. “Audio vision communication is our core-business and therefore the basic of all our activities. The new and innovative possibilities of content distribution are necessary for the promotion of blockbuster”, says Barbara Steiner, Marketing Manager at Universal Pictures International Austria.