Raiffeisen Club

Client: Raiffeisen Club
Service: SMS Gewinnspiel und Bluetooth Marketing
Time Period: Summer 2010

Details: “Win your VIP pass now” is Raiffeisen Club’s advertising motto in selected media for the Beatpatrol and the Spring Jam Festival. To participate, the user sends a text, a dialogue is generated and the user is signed up for the competition.

The winners receive their own VIP pass by SMS prior to the festival. As a partner of both festivals, the Raiffeisen Club also scores with the Bluetooth Marketing solution by Lucy Marx. Bluetooth download zones are defined at selected junctions and Lucy Marx integrates the Bluetooth Hotspots themselves in promotion media. These activate and invite the guests to download the mobile content for free.

“As the Raiffeisen Bank Group’s customer club, we are constantly looking for ways to reach our target group over the long term. Lucy Marx has the right measures for us,” says Charly Zöchling from the Raiffeisen Club, delighted with the successful collaboration with the Mobile Marketing Team.