Eduscho

Client: Eduscho (Austria) GmbH
Service: SMS Prize Draw  
Time period: November – December 2010

Details: Once again Eduscho (Austria) GmbH places its bet on Lucy Marx when it comes to mobile interaction. The target group is invited to participate in an SMS prize draw by means of on-pack promotion on the product packaging for the Eduscho Espresso & Crema coffee brands. Simply submit the code and enter the draw to win an exciting prize.

Alternatively, customers also have the option to request a win code by entering a special key word. Eduscho gives away prizes – like for example shopping vouchers for Tchibo/Eduscho to the value of 250 euro (via the on-pack-promotion in the branch offices) or vouchers for spa days for 2 people (via the on-pack-promotion at the specialist trade).

Client: Eduscho (Austria) GmbH
Service: SMS Prize Draw  
Periode of time: November – December 2009

     
Details:    
Once again Eduscho (Austria) GmbH bets when it comes to mobile interaction. The target group is invited to participate in an SMS prize draw by means of on-pack promotion on the product packaging for the Eduscho Espresso & Crema coffee brands. Simply submit the code and enter the draw to win an exciting prize. Alternatively, customers also have the option to request a win code by entering a special key word. Within the prize draw period Eduscho gives away one iPod Nano per day.

Business area: SMS Sweepstake
Time period: December 2007 – January 2009
     
Details:    
The mobile marketing agency supports Tchibo/Eduscho with an SMS sweepstakes, which is promoted on productpackages of “Tchibo Feine Milde”. Designed like a dialog-marketing-measures, end customers who want to participate have to send a SMS to the servicenumber.
     
Quote: “Wintertime is a pleasure – and our coffeeproduct “Tchibo Feine Milde” stands for pleasure”, says Rosa Holzmann, Marketing Food Manager at Tchibo/Eduscho. “Now we make the first footstep for dialog-measures on the mobile way”